You’ve built a successful window covering business.
So why — with everything you've built — is there still no room to breathe?
It doesn't have to stay this way.
I work exclusively with established window covering and design business owners who are ready to lead their business and their life — instead of being consumed by one and missing the other.
Keynote Speaker
Contributor
30+ Years in the Window Covering and Design Industry.
The business works. That's not the problem.
The problem is that it only works because you’re always involved in every detail.
You’ve got revenue, a solid team, and a track record most people in this industry would respect. But you’re still the one who has to think of everything. Still the one who gets the call when something goes sideways. Which leaves no time to grow the business strategically — and no life outside of it.
You didn't build the wrong business. You built the right business accidentally. What got you here worked.
The hustle, the instinct, the personal effort — it built something real.
But that same framework is now costing you your time, your energy, and quietly, your life outside the business. The exhaustion, the stuckness, the overwhelm, the sense that you’re carrying everything — that’s not a character flaw.
That’s what happens when a framework you’ve outgrown keeps running the show.
You’re not burning out because you’re doing it wrong.
You’re burning out because what got you here was never designed to get you where you’re going.
This is for established window covering and design business owners who are successful on the outside — but know the business is taking up more of their life than it was ever meant to.
This work is for you if:
You built the business through hustle, instinct, and persistence — not a master plan.
You have a team, but too much still depends on you.
You’ve already tried hiring better, building systems, or working with another coach. The pressure came back.
You’re not looking for another tactic — you’re looking for a way to lead this business that doesn’t require you to be the one holding it together.
You're ready to look at how you're leading the business, not just how it's running.
This work isn't for you if:
You're still establishing the foundation of the business.
You're looking for sales, marketing, or operations consulting.
You want a tactical formula or a turnkey system to follow.
You're not ready to look at how you're leading the business and yourself.
What changes when the framework finally fits the life you want and the business you’ve built.
Right now, the business runs on your constant attention. Here's what changes:
- You stop defaulting to “business first, life later” and lead so your success actually feels like success.
- You trust yourself to move forward instead of constantly questioning whether you’re making the right call.
- You stop being the glue that holds every responsibility, decision, and detail together.
- You define the vision, values, and design goals that make business decisions easier and more intentional.
- You interrupt the habits quietly driving your choices, so you stop repeating the same cycles and wondering why nothing changes.
...not because you've stepped back, but because you're no longer the only one holding everything together.
The first step is to define what you actually want. That’s the foundation of the Wise Mind Leadership Blueprint™ — and where the path starts.
Get clear on what you actually want, for the business and the life around it.
See the patterns keeping you in the middle of everything.
Build a way to lead without you holding everything together.
Trusted by owners who are ready to lead differently.
"She understands us because she is one of us. She has an uncanny ability to distill any issue to its essence and get to the root of a behavior or belief — and arm you with the tools to manage them yourself."
"For a long time we didn't have direction — we made decisions reactively. Now we have clear direction and a longer-term vision of what's on the horizon. We know what to push for, and how it's going to get us there."
"Her ideas were such an eye-opener for me. She understands the industry so well — especially if you're a designer or a window covering specialist."
Why This Industry. Why This Work.
I spent more than 20 years running my own window covering firm, growing it across multiple markets. I know what it feels like when the business is successful on paper and still takes more from your life than it was ever supposed to.
Every coach I found stayed on the surface — systems, strategies, tactics. Nobody was asking the deeper questions. The ones that reveal everything.
So I built the work I couldn’t find. For the owners I came from.
By entering your information, you agree to receive information and promotions from ELSE JOHNSON COACHING AND CONSULTING. We do not sell or share your information. Per our privacy policy, you can unsubscribe at any time.
Ready to find out if this is the right fit?
Schedule a 45-minute conversation. No pitch, no pressure — just an honest look at where you are, where you want to be, and whether this work is the right way to get there. For your business. And for the life you actually built it for.